The mission of Madison Craft Beer Week (MCBW) is to promote Madison’s thriving craft beer culture and serve as a showcase for Madison-area breweries, restaurants, pubs, caterers, retailers, entertainers, and other businesses with ties to the craft beer community. MCBW events enhance beer knowledge and appreciation during a county-wide 10-day festival that attracts beer tourism from all over the Midwest and fosters knowledge of our regional brewing heritage.
MCBW runs from Friday, May 2 through Sunday, May 11, 2014 and features a wide variety of events highlighting Dane County’s vibrant craft beer culture. Craft beer lovers will have the opportunity to attend events ranging from beer dinners and food pairings to beer walks, bar promotions, brewery parties and plenty more.
Madison Craft Beer Week, LLC is the central hub for activity planning, coordination and communication for Madison Craft Beer Week. Participating businesses are responsible for planning, hosting and sponsoring their own events. We encourage creativity! You can look at the craft beer week websites for other cities for event ideas as well!
Event, ad, and sponsorship submissions in the official guide and other printed promotional materials are due by March 14, 2014; event submissions for the website, iPhone app and Droid app are due by April 18, 2014.
GUIDE AND EVENTS
We ask that each venue pay a per‐venue (not per-event) registration fee of $100. The registration fee covers administrative, design, printing, advertising and distribution costs. Additionally, your registration fee purchases your license to use Madison Craft Beer Week designs, trademarks, and logos until the end of the current Madison Craft Beer Week. Once your event(s) is submitted and paid, MCBW, LLC will provide promotional materials for you to market your event, including access to high-resolution and low-resolution images, posters, and event guides.
Trademarks and Licenses
Madison Craft Beer Week and its logos are registered trademarks of Madison Craft Beer Week, LLC. Upon payment of your registration fee, you are licensed to advertise your events as part of Madison Craft Beer Week and to use the Madison Craft Beer Week logos, trademarks, and materials provided to you to advertise your event(s) for the current Madison Craft Beer Week. Without payment you are not licensed or permitted to use the trademarks, logos, or designs of Madison Craft Beer Week to promote your event. You may not use Madison Craft Beer Week trademarks, logos, or designs, including the name "MADISON CRAFT BEER WEEK" in any manner that is not approved in writing by Madison Craft Beer Week, LLC.
MCBW Official Guide
The Madison Craft Beer Week Official Guide features day‐by‐day event and sponsor listings, along with advertising and other beer‐related content. In addition to providing a guide to Madison Craft Beer Week, the Official Guide and accompanying website will be used year‐round as a directory and resource for people looking for good beer in Madison and the surrounding area.
Friday Fish Fry
There are two Friday evenings during Madison Craft Beer Week and we look forward to bringing the joy of craft beer to the fish fry scene in greater Dane County. In lieu of a registration fee (typically $100), we ask only that fish fry registrants commit to taking offline at least one macro beer tap (Miller, Bud, Coors, etc.) and putting on one craft beer tap in its place. In exchange, we will give the fish fry registrant all of the benefits of registering and participating in Madison Craft Beer Week. This applies only to venues registering ONLY their fish fry: if a venue plans events in addition to a fish fry, the $100 registration fee still applies.
Madison Craft Beer Week’s Official Guide features day-by-day event and sponsor listings, along with advertising and other beer-related content.
Quarter Page Ad $250
Half Page Ad $500
Full Page Ad* $750
Ad sizing and formatting details will be supplied by our graphic designer after time of purchase. You are responsible for designing your own ad.
*Full page ad upgrades are available to Gold sponsors for $250.
We are currently seeking sponsors for Madison Craft Beer Week 2014. Sponsorship levels are listed
below. If you are interested in learning more about sponsorship opportunities, or how your business can support Madison Craft Beer Week through in‐kind donations and advertising, please contact us at firstname.lastname@example.org.
|Schedule Official MCBW Events||x||X||X||X|
|Use MCBW Trademarks and Logos||x||X||X||X|
|Order and Serve Common Thread Collaboration Beer||x||X||X||X|
|Register Multiple Locations||x||X||X|
|Full Event Descriptions
(Venues and Breweries only)
|Advertisement (1-color)||Full Page||Half Page|
|Website and Social Media|
|Full Event Descriptions||x||X||X||X|
|Linked Logo on Website Banner||X||X|
|Linked Logo in Sponsor Directory||X||X||X|
|Logo on Mobile App||X|
|Sponsor Facebook Posts||5||3||1|
|Logo on Posters||x||X|
|T-Shirt Screen Printing Service||2 Events||1 Event|
|Linked Logo in Sponsor Directory||X||X||X|
|Mention in All Press Releases||X||X|
|Mention in All MCBW Advertising||X||X|
|Cask Ale Festival|
|Logo on Signage||Prominent||X|
|Host a Table/Booth||X|
|Public Sponsorship Thanks||X||X||X|
In exchange for in‐kind advertising, media sponsors will receive Silver level sponsorship, as well as a table at MCBW’s Cask Ale Night.
How to Register
- Register yourself at Madbeerweek.com - you must create a username and password.
- When you are logged in, go the Store and purchase a Registration or Sponsorship. This will give you the appropriate permissions to continue. You cannot add an event or venue without doing this first.
- Add your venue(s), if it is not already listed. On the left-hand side you will now see a menu that allows you to "Add Content" - the second item is a "Venue", you must add this first. It will ask for basic information about your location.
- Add your event(s). Under "Add Content" you will add an "Event." This will ask for detailed information about your event including any event specific websites and maximum attendance (if any). If you have an external link for registration, you can add it here.